One Health Tweak a Week

One Health Tweak a Week

Is the High-Protein Hype Helping Your Health - or Harming It?

How the “high-protein” halo on bars, shakes and cereals can backfire - and why dropping just one a day is a good place to start.

Ben Jones MD PhD's avatar
Ben Jones MD PhD
Jan 17, 2026
∙ Paid

High-protein yoghurts. Protein-packed cereals. Protein cookies. Protein water (yes - it’s a thing).

It’s hard to walk down a supermarket aisle these days without bumping into something boasting about its protein content. The labels make it sound essential - a shortcut to energy, muscle, and health. But you might have also heard that too much protein mig…

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